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Book Review |
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Seeing Differently: Insights
on Innovation
By John Seely Brown
Harvard Business School Press, 1998
Reviewed by Lynn Brandli
Survival in today's business climate – doing things differently
– begins with seeing clearly and seeing differently.
For the past decade, John Seely Brown's distinctive vision of how
technology affects learning and work has challenged us to think
differently about how we generate ideas and encourage innovation
in our organizations. Seeing Differently is the author's
personal guide to ideas that will shape the way we innovate into
the twenty-first century.
A provocative selection of articles from the Harvard Business
Review, this book speaks to the revolutionary changes that information
and communication technologies are sparking in the business environment.
Gaining a foothold in this new world requires constant reassessment
of how we think about strategy, risk, organizational design, research,
product development, marketing, distribution – even the notion
of competition itself.
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