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Book Review |
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A Whole New Mind: Moving
from the Information Age to the Conceptual Age
By Daniel Pink
Riverhead, 2005, 272 pp.
Pink's previous Big Idea and best-selling book, Free Agent
Nation, has made the rounds of management theorists from Tom
Peters to Inc. magazine, and A Whole New Mind promises
to generate just as much buzz. Pink claims that the nature of the
workplace is changing yet again, and that power will soon shift
to people who have strong right-brain qualities (that is, aesthetics,
feeling, and creativity). According to Pink, the key to success
lies in developing and cultivating six senses: design, story, symphony,
empathy, play, and meaning. In fact, Pink compares the Conceptual
Age to past periods of intense change, such as the Renaissance and
the Industrial Revolution. Can¹t get bigger than that.
This booknote originally appeared in the Summer
2005 Design Management Review
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