Vol. 4, No. 1, Design Management Journal 2008

Min Jeong Song, Professor, Department of Industrial Design, KAIST; Kyung-won Chung, Professor, Department of Industrial Design, KAIST

There has been a huge paradigm shift in the field of design in accordance with the arrival of the digital economy. The role of design has significantly changed from mere product styling in the twentieth century into a core business strategy in the twenty-first century. Leading business periodicals, including BusinessWeek, have issued special editions on how companies are trying to find their own survival strategy by implementing design and design thinking. This trend appears universal, regardless of the industry, which can range from manufacturing to service sectors, including banking and finance.

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