| 2007 DMI Design and Design Management Performance Series:
Improving and Measuring Design’s Role in Business Performance
The 11th DMI European Design Management Conference
Free
for DMI Members
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Program Sponsors:
 
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These presentations are provided as a benefit
for current DMI members. To view presentations DMI Members must log
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To view the video presentations you must have the free Flash Player installed.
The Metrics of Meaning: Improving the Design of Meaningful Experiences
Darrel K. Rhea, Chief Executive Officer, Cheskin
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The Dirty Battle
Hartmut Esslinger, Founder, frog design inc
From Product Desire to Service Envy
Lavrans Løvlie, Founding Partner, Live|Work
How the Value of Design is Measured in the Danish Train Business
Pia Bech Mathiesen, Director of Design, Danish State Railways
If You Can't Count It, It Isn't Real: Design Performance in the Automotive Business
Han Hendriks, Vice President, Johnson Controls GmbH
Roderique Duell, Operations Manager for Marketing and Design, Johnson Controls GmbH
Bridging Eastern and Western Values: Applying a Holistic Approach to Design Management
Cathy Huang, President, China Bridge International (CBI)
Trust Me, I’m A Designer
Harry Rich, Deputy Chief Executive, Design Council
Helly Hansen: Design as a Tool to Rejuvenate a Global Brand
Hans Gunleiksrud, Global Brand Manager, Helly Hansen
Design as A Strategic Element
Lise Kingo, Executive Vice President, Chief of Staffs, Novo Nordisk A/S
The Future is Bright for Design
Verena Kloos, President, BMW Group DesignworksUSA
Maximizing Impact through Integrated Design Programs: Adding Value to a Brand through Consistent Identity Design and Implementation
Per Holmen, Global Brand Identity Manager, Carlsberg Breweries
Rasmus Bech Hansen, Brand Strategy Director, Kontrapunkt A/S
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