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Building Value Strategies by Design
The 30th International Design Management Conference

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		Free for DMI Members These presentations are provided as a benefit for current DMI members. No part of these documents may be reproduced or distributed in any form without written permission. All documents are in Adobe Acrobat (PDF) format. Adobe provides a free viewer.

Authenticity: The New Consumer Sensibility

Joe Pine, Co-Founder, Strategic Horizons LLP

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Experiential Value: Making the Brand Work in 3-D

Lee Carpenter, Founder and CEO, Design Forum

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Jindi and Frango: A Tale of Two Chocolates

Miranda Moss, Principal, Yamamoto Moss

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Leadership Forum: Music to Their Ears! The Value of Sonic Branding to Your Design Strategy and Customer Experience

Audrey Arbeeny, Executive Producer, Audiobrain

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Using Visual Modeling to Enhance Understanding: Do you see what I mean?

Reed Agnew, Principal, ThoughtForm Inc.

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How Strategic Innovation Added Value, Reset, and Enhanced the Motorola Brand

Jim Wicks, Vice President and Director, Consumer Experience Design, Motorola, Inc.

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An Effective Tool for Enabling Companies to Add Value and Build Competitive Advantage

Peter Haythornthwaite, Principal, creativelab Limited

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Functionally Challenged: Designing Functional Objects with a Conceptual Heart and Soul

Thomas Loeser, Professor, University of Wisconsin-Madison

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Re-Conceptualizing the Xbox Platform

Jonathan Hayes, Design Director, Xbox Platform, Microsoft Corporation
Michael Jager, Creative Director, Jager Di Paola Kemp Design

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The Application of Design Strategy to Organizational and Structural Concepts

Tetsuyuki Hirano, President, Hirano & Associates, Inc., Tokyo

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How and Why "Fresh, Fun, Focused" Became the Mantra for a Global Brand Organization

Brad Smith, Senior Director, Business Development, Sodexho Services
Gil Hanson, President, Hanson Associates, Inc.

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