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Up Close and Personal in Banking: Designing Environments for Quality Customer Interactions
DMI Viewpoints
How do you make the activity of banking a more personal, service-oriented experience? Timothy Bachman explores banking’s three basic elements: product, people, and place.
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Managing as Designing
Book Review
Richard Boland and Fred Collopy share the results of a workshop where the implications of management and design were explored, and address the tension that often divides people into two groups – “business” and creative.”
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Gaining Approval for a Design Solution
DMI Viewpoints
It is up to us, the designers, to point out why a particular design solution works to meet the stated business objectives.
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The High Cost of Saving Money
DMI Viewpoints
Why is design management so often in the center of the cost savings crosshairs? Rob Wallace answers why corporations are undermining one of their core competencies and eliminating one of their most valuable assets.
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Book Review
Brigitte Borja De Mozota three-level model for design success should be read by anyone who is interested in leveraging the power of design as a management tool, or who is responsible for design within a business.
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