| Integrated Design Strategy Management: Challenges & Opportunities
DMI Viewpoints
Inspired by a lively roundtable discussion of 35 design management professionals, Michael Eckersley, PhD, Principal, HumanCentered, shares his observations on design’s increasing strategic importance worldwide – and probes design managers to ask how their influence might be enlarged.
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In-house Creative Services vs. Total Outsourcing
DMI Viewpoints
Lynn Brandli presents two perspectives on the creative services team: are they “core competency” or “non-core?” And, how do successful corporations justify their assessments?
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Consumers Are Not Humans, but Humans Are Consumers
DMI Viewpoints
An advocate for “Human-Centered Design Research,” Andy Schechterman, PhD, believes in completing “deep dive” human-centered research prior to any design activity to yield an untapped opportunity for strategic planning for brands, products, services and environments.
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