Measuring Success: Using Consumer Research to Document the Value of Package Design
Scott Young, President, Perception Research Services
Scott Young evaluates techniques for getting the most out of package design.
Packaging Design, Consumer Research and Business Strategy: The March Toward Accountability
Scott Young, President, Perception Research Services
Clients increasingly demand accountability that hat packaging can have a significant effect on product sales. As a result, explains Scott Young of Perception Research, "nearly every design professional has become familiar with the back rooms of focus-group facilities.
Continuous Learning: The Creative Journey From Research to Innovation and Invention
Jim Long, Director of Research, Herman Miller, Inc.
Jim Long describes how Herman Miller conducts its research--exploring new areas for business opportunity, observing users in all kinds of settings to discover problems that might be solved with new products, and once prototypes are built, installing them for as much as three months at different sites, where they can be observed in use.
Using Research to Foster and Predict Successful Innovation: The Resolve Office System
Dorothy Deasy, Senior Strategy Director, Cheskin; Peter Flannery, Senior Statistician and Methodologist, Cheskin; Darrel Rhea, Principal, Cheskin
Dorothy Deasy, Peter Flannery, and Darrel Rhea, colleagues from Cheskin, observed the design process of the transformation of the office cubicle, and their take on the development of office furniture manufacturer Herman Miller's Resolve office system.
The Role of Consumer Research in the Brand Design Process
John Recker, Vice President and Director of Brand Strategy, Libby Perszyk Kathman; Jerry Kathman, President and CEO, Libby Perszyk Kathman
John Recker and Jerry Kathman use case studies to illustrate consumer research evaluations.
Research and Design Success
Kerry Dodd, Product Anthropologist, Metaphase Design Group
Kerry Dodd provides an overview of quantitative and qualitative research methods and how they support each other to bring the target consumer into focus.
Performance
Metrics to Measure the Value of Design
Joseph Paul, Research Associate, Kodak
Joseph Paul shares an experiment with a research methodology known as language analysis or, semiotics, to measure the value of design.
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