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Focusing on current topics of interest in design and management, professional interest areas are designed for finding topical information.
Recent Posts:
Managing Personal Creativity
Interest Area: Innovation Creativity
Jeff Mauzy proposes that developing creative employees is an ideal path to business creativity.
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Measuring Success: Using Consumer Research to Document the Value of Package Design
Interest Area: Package Design , Research
Scott Young evaluates techniques for getting the most out of package design.
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Bridging the Marketing/Engineering Gap
Interest Area: Industrial Design
Ken Klask discusses the tension between marketing and engineering and how industrial design is essential in bridging the gap between them.
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Top Tier Research Priorities
Interest Area: Academic, Research
In 2006-07, DMI will have three top tier research priorities in the areas of: Design and Design Management Competency, Design and Design Management Valuation, and Design Management for the 21st Century.
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Why is my Company Having Difficulty Finding Senior Brand Talent?
Interest Area: Brand
What can a company do to draw in the type of talent it needs, and how do you hold on to your staff without going broke? Rita Armstrong, a recruiter from Roz Goldfarb Associates discusses the challenges and strategy of hiring new talent.
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We Need More Managerial Leadership, Along With Creative Leadership!
Interest Area: Innovation/Creativity
CEO’s, governments and even cities increasingly stress the need for creativity in order to get a long-term advantage. Frans Joziasse and Tim Selders reinforce the premise of design management capabilities in growing markets.
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Driving Brand Loyalty on the Web
Interest Area: Website/Interaction Design
Increasingly, the corporate bottom line and customer Internet experiences go
hand-in-hand. To leverage the most from websites, Christina Jackson advocates
an ongoing audit process.
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