|
Focusing on current topics of interest in design and management, professional interest areas are designed for finding topical information.
Recent Posts:
Managing Personal Creativity
Interest Area: Innovation Creativity
Scott Young evaluates techniques for getting the most out of package design.
Read complete article and add your thoughts
Measuring Success: Using Consumer Research to Document the Value of Package Design
Interest Area: Package Design , Research
Scott Young evaluates techniques for getting the most out of package design.
Read complete article and add your thoughts
Bridging the Marketing/Engineering Gap
Interest Area: Industrial Design
Ken Klask discusses the tension between marketing and engineering and how industrial design is essential in bridging the gap between them.
Read complete article and add your thoughts
Top Tier Research Priorities
Interest Area: Academic, Research
In 2006-07, DMI will have three top tier research priorities in the areas of: Design and Design Management Competency, Design and Design Management Valuation, and Design Management for the 21st Century.
More Information
Why is my Company Having Difficulty Finding Senior Brand Talent?
Interest Area: Brand
What can a company do to draw in the type of talent it needs, and how do you hold on to your staff without going broke? Rita Armstrong, a recruiter from Roz Goldfarb Associates discusses the challenges and strategy of hiring new talent.
Read complete article and add your thoughts
We Need More Managerial Leadership, Along With Creative Leadership!
Interest Area: Innovation/Creativity
CEO’s, governments and even cities increasingly stress the need for creativity in order to get a long-term advantage. Frans Joziasse and Tim Selders reinforce the premise of design management capabilities in growing markets.
Read complete article
Driving Brand Loyalty on the Web
Interest Area: Website/Interaction Design
Increasingly, the corporate bottom line and customer Internet experiences go
hand-in-hand. To leverage the most from websites, Christina Jackson advocates
an ongoing audit process.
Download Article (pdf)
 Email this page to a colleague
|
