Improving the Economy by Dreaming with Designers
DMI Viewpoints
Fennemiek Gommer explains that in order to generate necessary growth, larger companies have to stimulate entrepreneurship and dare to think and act differently.
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In Favor Of Messing Around
DMI Viewpoints
Don Moyer makes a case for…messing around. Why do it and what can it accomplish at work? Strong reasons back up better long-term productivity.
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Creativity Inc.: Building an Inventive Organization
Book Review
In our industry, we all share some values, and one of them is the pursuit of a purely creative process. To take yourself to the next level of being “creatively fit,” Jeff Mauzy and Richard Harriman’s Creativity, Inc. provides you with an array of exercises for team stimulation.
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Creating a Climate in Which Corporate Designers Can Flourish
DMI Viewpoints
Jeff Mauzy and Richard Harriman present the point that by understanding and managing four dynamics of creativity—motivation, curiosity and fear, the breaking and making of connections, and evaluation—design managers can increase the chances that their design professionals produce truly valuable work.
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The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firms
Book Review
Tom Kelley describes how to run the perfect brainstorm session using IDEO's "seven secrets for better brainstorming." He also details the IDEO methodology of "understand, observe, visualize, evaluate and refine, implement," and gives plenty of real-life examples.
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