Digital Carvings: Brand Totems for the Emergence of Infocentricity
Bill Lucas and Michael Higgins view the development of infocentricity through MAYA’s own prototype – which could apply to any branding effort.
Putting TRIZ into Product Design
Noel León, Professor, Center for Design and Product Innovation, Monterrey Institute of Technology
Noel León the methodology of TRIZ - powerful system for producing systematic innovation and improving the designer's thinking process.
Of Eggs and Packaging
Kenji Ekuan, Chairman, GK Design Group, Toyko
Japanese designer Kenji Ekuan ponders the role of the egg as the perfect package. Great packaging is a way of containing something huge in something small.
The Forgotten Bond: Brand Identity and Product Design
Guido Stompff, Product Designer, Océ Technologies
Guido Stompff answers the questions of how design products communicate brand values; and how to derive brand values from products. Referring to his company’s experience, through the emotional responses of the users.
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