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Bridging the Marketing/Engineering Gap
DMI News 2nd Opinion
Ken Klask discusses the tension between marketing and engineering and how industrial design is essential in bridging the gap between them.
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Takeaways from the DMI Insights Dinner
DMI Viewpoints
Part of a special DMI Insights Dinner in London, Dr. Antonia Ward, Design Knowledge Manager, Design Council, interprets Q&A session with David Godber, Director of Nissan Design Europe, who speaks about the challenges he currently faces as head of the Japanese car giant’s London studio.
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Achieving Rapid Innovation Through True Collaboration
DMI News 2nd Opinion
As industrial designers, finding the balance between marketability
and manufacturability is at the core of our profession. Peter Clarke
writes about removing roadblocks to to achieve this balance.
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complete article
The Industrial Design Reader
Book Review
Carma Goman’s, The Industrial Design Reader, presents a compendium of commentary from everyone to designers, politicians, manufacturers and educators discussing everything from industrialization, sales, aesthetics and management.
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The Products Must Match the Brand
DMI Viewpoints
If a company has a reputation of being a premium brand, how much damage can result from making product offerings to a non-traditional, down-market group? Paul Magee provides examples in the tire market, consumer audio market, and the airline industry.
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Book Review
LaSalle and Terry Britton’s, Priceless, offers up a commonsense framework on which to develop integrated consumer offerings that stand out in the marketplace and earn the allegiance of customers.
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