Redefining “Good design is good business”
DMI Viewpoints
If IBM legend Thomas Watson, Jr. is right that “good design is good business,” why aren’t clients lining up for our services? Michael McPherson, Partner & Creative Director, Corey McPherson Nash however warns that this mantra could be clouding our view of where the value of design actually rests.
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I Reflect
DMI Viewpoints
A personal observation of sort, Glen Walter, Rick Rawlins, Thomas Starr, and (ELEVEN) reflect upon the reasons of becoming a designer and, their convictions and consequences.
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The Thing is… Not the
Thing
DMI Viewpoints
Sohrab Vossoughi observes that consumers are placing less emphasis on the products they buy and more emphasis on the experiences those products provide. At the same time, customer's experience builds brand credibility and brings the consumer back for more.
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The Pitfalls of Product
Design Development
DMI Viewpoints
Bryce Rutter advices on the three most common early warning signs of a product’s downward spiral, and the best defense is back to research.
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