Using Research to Foster and Predict Successful Innovation: The Resolve Office System
Dorothy Deasy, Senior Strategy Director, Cheskin; Peter Flannery, Senior Statistician and Methodologist, Cheskin; Darrel Rhea, Principal, Cheskin
Dorothy Deasy, Peter Flannery, and Darrel Rhea, colleagues from Cheskin, observed the design process of the transformation of the office cubicle, and their take on the development of office furniture manufacturer Herman Miller's Resolve office system.
The Forgotten Bond: Brand Identity and Product Design
Guido Stompff, Product Designer, Océ Technologies
Guido Stompff answers the questions of how design products communicate brand values; and how to derive brand values from products. Referring to his company’s experience, through the emotional responses of the users.
Designing Automobiles for Global Value: Ten Market Trends
Tom Lockwood, President of DMI and formerly Global Brand and Design Strategy Manager, StorageTek
Identifying pathways essential to remaining competitive in the automobile industry, Tom Lockwood discusses cross-disciplinary design teams, fast and precise communication among divisions and with suppliers, consolidation and the sharing of platforms and technology, and designing with virtual rather than time-consuming clay models.
Braun Design: Dream Real Products, Make Real Products
Ralf Beuker, Design Management Consultant and Peter Schneider, Director of Corporate Design, Braun
Ralf Beuker and Peter Schneider discuss Braun’s growth as an international company--a process that accelerated after Braun was purchased by Gillette in 1967, and continues today.
Building a Better Birdcage, and Other Tales
Glenn Walter, Founder and principal of (ELEVEN)
Glenn Walter suggests that products can "exude beauty simply through their inventive solutions to everyday difficulties." As an example, Walter cites the ongoing relationship between (ELEVEN) and a large pet-product manufacturer.
Suffusing the Organization with Design Consciousness
Stefano Marzano, Managing Director, Philips Design
Stefano Marzano was faced with the enormous challenge to fulfill the company’s role to define a design philosophy and propagate it throughout the organization.
Barriers Between Design and Business Strategy
Anna Filson, Research Officer and Alan Lewis, Director of Research Enterprise, National Centre for Product Design and Development, University of Wales Institute, Cardiff (UWIC)
Anna Filson and Alan Lewis explore the findings of why small and medium-size firms lacked a long-term vision of the future for their companies.
Serious Play: The Future of Prototyping and Prototyping the Future
Michael Schrage, Research Associate, MIT Sloan School Center for Coordination Science and the MIT Media Lab
Michael Schrage discusses Shared Spaces, "the objects and artifacts"-the prototypes-"that people play with to transform their ideas from notions to innovations."
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