|
Creating the Perfect Design Brief
Book Review
Peter Phillips’ book lays out the framework for how an office, studio or agency can operate demonstrating, for example, how designers can emphasize their value in the workplace―and work better.
Read complete review
The High Cost of Saving Money
DMI Viewpoints
Why is design management so often in the center of the cost savings crosshairs? Rob Wallace answers why corporations are undermining one of their core competencies and eliminating one of their most valuable assets.
Read complete article
Success in the Business of Design
DMI Viewpoints
What does it take to keep a design organization successful? Cameron Foote shares his experience from talking to thousands of design managers, studio principals, and freelance designers.
Read complete article
Redefining “Good design is good business”
DMI Viewpoints
If IBM legend Thomas Watson, Jr. is right that “good design is good business,” why aren’t clients lining up for our services? Michael McPherson warns that this mantra could be clouding our view of where the value of design actually rests.
Read complete article
In-house Creative Services vs. Total Outsourcing
DMI Viewpoints
Lynn Brandli presents two perspectives on the creative services team: are they “core competency” or “non-core?” And, how do successful corporations justify their assessments?
Read complete article
Past Articles >>
|
