Brand Development and Credibility
DMI Viewpoints
Management is often a matter of responding to a given challenge. Judith Gloppen highlights one such challenge: the perceived need for visual changes and/or further development of a brand.
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How Brands Become Icons
Book Notes
In How Brands Become Icons, Douglas B. Holt takes an extensive look at the legends and myths of iconic brands, and challenges the common thought processes behind their brand strategies.
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The Way to Persuade Consumers: Getting to the Mind of the Matter
DMI Viewpoints
Doris Walczyk evaulates the decision-making process of the consumer and suggests it may be time to take anotehr look at the value of creativity and intuition for impact on the bottom line.
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The Brand Gap:
How to Bridge the Distance Between Business Strategy and Design
Book Review
The Brand Gap is one of those books that people will describe as “a great read.” It is a work that can inspire, even if just one key idea or “nugget” manifests itself.
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Capturing the Economic Value of Values
DMI News 2nd Opinion
Elsie Maio discusses the role
of design in the changing standards of business behavior.
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Identifying, Understanding and Remedying Brand Gap
DMI Viewpoints
What is Brand Gap? Jim Bodoh and Robert Mighall of Citigate Lloyd Northover explain the phenomenon they discovered while researching corporate branding.
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