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Why is my Company Having Difficulty Finding Senior Brand Talent?
DMI Viewpoints
What can a company do to draw in the type of talent it needs, and how do you hold on to your staff without going broke? Rita Armstrong, a recruiter from Roz Goldfarb Associates discusses the challenges and strategy of hiring new talent.
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Umpqua Bank: Managing the Culture and Implementing the Brand
DMI Case Study
This case study examines how Oregon-based Umpqua Bank is attempting to revolutionize the banking industry with a creatively non-traditional culture and a radically retail mindset (“stores”, not “branches”), supported by a highly innovative environmental design.
Available for purchase through Harvard Business School Publishing
Branding – Deep in the Russian Federation
DMI Viewpoints
Tim Robertson was invited by the economic development agency to create a branding program for one of the leading business schools in the Russian Federation. He shares his experiences and unique challenges.
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Design Management: Using Design to Build Brand Value and Corporate Innovation
Book Review
Brigitte Borja De Mozota three-level model for design success should be read by anyone who is interested in leveraging the power of design as a management tool, or who is responsible for design within a business.
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Globalization and The Changing Face of Brands
DMI News 2nd Opinion
Knowing how to balance the leverage of global strengths while recognizing local differences can sometimes be tricky yet it's absolutely necessary. Doris Walczyk explains why simply doing a good job is not enough in today's global reality.
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