Putting TRIZ into Pproduct Design
Noel León, Professor, Center for Design and Product Innovation, Monterrey Institute of Technology
Noel León the methodology of TRIZ - powerful system for producing systematic innovation and improving the designer's thinking process.
When Worlds Collide: Integrated Development with Business and Design Students
Paul Rothstein, Professor of Industrial Design, Arizona State University
Interdisciplinary development teams have emerged as a key to stimulating organizational creativity. However, Paul Rothstein has discovered in a course he teaches on the subject, that making such collaboration work is a demanding task.
Design in Business Education
Tom Lockwood, President of DMI and former Global Brand and Design Strategy Manager, StorageTek
Studying curricula and interviewing selected deans and faculty at some of America's most respected business schools, Tom Lockwood reluctantly concludes that design is simply not on the MBA map.
Promoting Design Leadership through Skills Development Programs
Alan Topalian, Principal, Alto Design Management
Recognizing that design management is still in its formative stages, Alan Topalian has prepared a “brief” specifying a conceptual approach to lifting the profile and effectiveness of the discipline within the corporation.
When Successful Products Prevent Strategic Innovation
Peter H. Jones, Principal, Redesign Research
Peter H. Jones points out that several firms found success, with spin-offs, which can accomplish innovations the parent firm would never dream of. By establishing success criteria “appropriate for the opportunity, the spin-off creates a team-based organization sheltered from those concerns.
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