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What
senior design professionals are saying about this seminar:
“A must for any creative professional who wishes to use
design and marketing research as a means to achieve breakthrough
innovation.”
John Schaffeld, Director, Product Development & Engineering,
Proteus Design
“A wonderful seminar jam-packed with practical information.
I look forward to sharing what I have learned in the last day
and a half with my co-workers.”
Kristin Arnold, Consumer Insights Leader, Sanford Corporation
“Darrel is wonderful—articulate, engaging, great
anecdotes, and keeps it moving.”
Uday Gajendar, Interaction Designer, Oracle Corporation
“The seminar is great for anyone who wants to become a
better designer, design manager, or design researcher. Good information
expertly presented.”
Roz Pierson, Ph.D, Consultant, Pierson Freelance Research
Consulting
“Well designed course, easy to follow.”
James Penney, Soft Goods Development Manager, Watermark
“This seminar is useful to anyone who designs, manages
design, or participates in research and has to make decisions
about design. It has broadened my perspective on the value and
purpose of design research. I will be a more effective advocate
for design as a result.”
Janine Heffelfinger, Director Brand Design, General Mills
“Darrel was clear, spoke with the voice of experience,
and answered questions well.”
Tim Wallack, Design Planner, ZIBA Design
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