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Biography
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| Darrel Rhea |
Darrel Rhea is CEO of Cheskin and a passionate spokesperson for
the design research industry. He has been a pioneer in incorporating
market research into the brand design and product development process.
Rhea is considered one of America’s leading strategic design
consultants, having extensive experience managing industrial design,
product development and innovation, graphic design, and brand identity
creation. His qualifications for this commitment include a degree
in design and psychology, many successful years in graphic design
and entrepreneurial endeavors, and over 20 years with Cheskin.
Rhea is recognized nationwide as one of a few select authorities
on strategic design research. He is a producer and leader of professional
development seminars for senior executives in marketing management,
market research, and corporate design management at leading corporations
including Pepsi, Kraft USA, General Foods, General Mills, Clorox,
3M, Andersen Windows, Procter & Gamble, Pillsbury, Frito-Lay,
AT&T, Motorola, HP and many others. He lectures regularly with
industry organizations such as the American Marketing Association,
the Design Management Institute, the Industrial Design Society of
America, the American Institute of Architects and the Art Center
College of Design.
Rhea is an originator of The Cheskin Design Experience Model published
in The Design Management Review, and has received the Jay Doblin
Award for design theory.
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