 Valerie Jacobs, Vice-President, Group Director, Director of Trend Analysis, LPK
This seminar will not be offered for 2010
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Valerie Jacobs
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How can we design for the behaviors, attitudes and values of tomorrow’s consumers when we are stuck here in the now of today? Our work must be future-forward enough to be relevant when it hits the market, and resonate enough to remain compelling for the years following its launch. The dilemma presented by designing today for selling tomorrow becomes only more frustrating as the pace and churn of culture accelerates.
What you will learn:
• What trends are and are not
• History and importance of trends
• Definitions and types of trends
• Pitfalls and watch-outs of trends
• Mechanics and attributes of trends
How to sense trends for yourself:
• Techniques, tools and methodologies for sensing trends
• Models for charting trajectories and acceptance of trends
• Constructing futurescape(s) based on trends
What to do with trends:
• How to consider, map and manage multiple trends in a “portfolio”
• How to ideate and strategize against trends
Who should attend:
Design professionals who are seeking a better understanding of trends, and strategies for acting upon trends, proven principles, tools and techniques to not only sense trends, but also to map, manage and activate them. Attendees will learn that there is a new capacity for understanding trends that will help them see and work differently—recognize patterns, glean insights and design more strategically.
How you will benefit:
This seminar is based on the belief that the fullest learning is possible only through practice. The seminar format will be highly interactive, utilizing group participation, individual exercises, dialogue, discussion and presentation. Lecture will be minimized in favor of demonstration that will alternate between the presenter and participants in a “we do” – “you do” model.
We strongly encourage registering at least two weeks prior to the actual seminar date.
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