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Course Outline |
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Day 1
9:00 Agenda/Introductions
9:15 Review goals
9:30 The truth about brands
10:00 Winning and retaining…
10:30 Break
10:45 VISION | TRUTH | ACTION
11:00 Case study
12:00 Break
12:15 Lunch w/ speaker
1:00 TRUTH workshop
3:00 Break
3:15 TRUTH presentations
4:00 Validating the “truth”
Day 2
9:00 WAKE UP!
9:15 Reprise
9:30 VISION
10:00 VISION workshop
11:00 Break
11:15 VISION presentations
12:00 Lunch
1:00 ACTION
1:45 Putting it all together
2:30 Closing discussion
3:00 GO!
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