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Scott Lerman, Founding Partner, Lucid Brands
We’re running a special, intense one-day session of this high-level, acclaimed seminar. Come ready to roll up your sleeves and immerse yourself! We’re offering a special price and waiving our usual 25-person limit.
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| Scott Lerman |
Special one-day session: March 23, 2010, New York City
Is your company’s brand clear and true? Mergers, acquisitions, leadership changes, new markets, shifting demographics, and time itself can derail even the strongest brand. Organizations in the midst of critical change need the tools and insights to get back on track and moving forward. Scott Lerman has led some of the most important brand programs of the past decade. In this workshop, he provides real world examples of the transformation of corporate brands—giving participants a rare insider’s view.
What you will learn:
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How to gauge the effectiveness of a brand
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Ways to gain management support for a substantive brand program
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How to structure a brand team and development process
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How to gather and synthesize relevant information
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Ways to determine how customers make choices
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How to develop a transformational brand strategy
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How to evaluate and test alternatives
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Ways to inspire employees to live the brand
Who should attend?
This seminar is valuable for anyone who wants to have a significant role in defining or managing a company’s brand and reputation. Companies that are dealing with the effects of significant change will find this seminar particularly useful. You will maximize the benefits of the workshop experience if you come with one or more colleagues from your company. You will also qualify for an additional 20% discount.
How you will benefit:
Participants will have an opportunity to review and discuss the challenges and approaches needed to succeed—proven frameworks for brand development and stewardship based on Scott’s work across industries and global markets.
Comments from past attendees:
"I can now go back to my superiors with a new strategy to improve our brand."
"Priceless."
“Tremendous!”
“Scott is a guru in brand development.”
"I think this seminar is essential for anyone who wants to truly understand the process of branding."
"Highly useful for me—100% on point..."
“Fantastic and easy to follow.”
"It provides real life examples as well as actionable process."
Dates and locations:
Special one-day session: March 23, 2010, New York City
The
seminar will be from 9:00 a.m. until 5:00 p.m. on Tuesday. The venue for this seminar will be announced soon.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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