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Producing Happiness, by Design - Outline

Outline

Day One - Morning Session

• A short overview of meaningful brand experiences

• The history of happy experiences

• International, cultural, and circumstantial flavors of happiness

• Factors that make people less happy today

• The limitations and boundaries of what brands can do

Lunch

Day One- Afternoon Session

• Frameworks for understanding how people experience happiness

• How to innovate to better produce the emotional and social dimensions of happiness

• Finding and developing the measures that really matter

• Small group fieldwork

Day Two – Morning Session

• Case study application

• Competitive innovation workshop

• One-on-one sessions

• Wrap up

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