| Dave
Norton, Ph.D., Principal, Lead Strategist, Stone Mantel
TBA
A new DMI seminar for 2007
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| Dave Norton |
Over the past 70 years, the number of Americans who say they are very happy has slowly inched down—even as the number of products intended to make people feel good about themselves has exponentially increased. Clearly there is a disconnect between what brands promise and what they deliver. This seminar explains how to overcome the gap between creating products that satisfy customers and actually helping people to be happier. We focus on three areas where brand experiences could be much more effective: understanding how different people experience happiness, how design can impact happiness, and new measurements that can better capture the effect on offerings.
For each area of focus, we will discuss strategic and practical frameworks. Through case work and team exercises, we will apply the frameworks to real life situations. Participants leave understanding the differences between affecting loyalty and affecting happiness, and between innovating to satisfy and innovating to matter.
What you will learn:
What the history of happy experiences suggests about the direction of consumer behavior Cultural, international, and circumstantial flavors of happiness The economic value of producing happiness Frameworks for gathering insights about, designing for, and measuring happy customers How to apply frameworks to your brand’s experience
Who should attend:
This seminar is appropriate for anyone interested in learning how to turn customer happiness into meaningful, brand-building value opportunities.
How you will benefit:
Understanding how people experience happiness helps you innovate to build better brand value and loyalty.
Dates and locations:
TBA
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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