 Cameron S. Foote, Founder and Editor, Creative Business
June 8, 2012, Chicago, USA
Nothing is more important to the future of a design firm than how it gets business, especially during tough times. Yet, developing a steady stream of work, month-in and month-out, is an ongoing challenge. Word-of-mouth, referrals, and occasional marketing are rarely enough. Without regular and focused marketing, a firm often finds itself on a feast-or-famine roller coaster at best; at worst, struggling for its very existence. Today more than ever, there’s a strong correlation between the success of a design firm and the effectiveness of its marketing efforts.
This popular one-day seminar has previously been presented nearly one hundred times in cities across America. To ensure effectiveness, attendance is limited to approximately twenty five individuals.
What you will learn:
Strategies and tactics: The benefits of marketing that go beyond the obvious... defining your firm’s positioning... developing the right marketing mix for your firm... acceptable time and expense ratios and return on investment... short- vs. long-term strategies... defining strategies and tactics to meet your sales objectives. Prospecting and contacting: Setting realistic expectations and goals... which promotions work best in which situations... building contact lists... the expanding role of social and new media... hiring and compensating new business development (sales) personnel... qualifying prospects... getting appointments... focusing on relationship building. Presenting and closing: Developing effective presentations... countering pricing and other objections... closing the sale... principals’ involvement in client relations... measuring success... the importance of follow-up.
Marketing Design Services has a practical, real-world approach that's ideal for anyone who wants to improve his or her marketing ability, achieve greater success in prospecting for new clients, learn more about hiring and motivating sales personnel, explore the use of new social media in creative firm marketing, and become more successful in converting presentations into projects.
Who should attend
Anyone responsible for building and sustaining a profitable level of business activity: principals, new business development personnel, account executives, and experienced freelancers.
Comments from recent seminar attendees:
“Great seminar. Cameron’s presentation was worth every penny. Would recommend his class to my colleagues.”
James Best, Principal, Pensa
“This was perhaps the most valuable seminar I have taken in my seven years of having my own design firm. I wish I did this a long time ago.”
Nicole Curran, Principal, WhyDesignWorks
Dates and locations:
June 8, 2012, Chicago, USA
This seminar will take place Friday, June 8th from 9:00 a.m. until 5:00 p.m. The venue will be announced soon. This seminar will be held at IIT’s Institute of Design building, located at 350 North La Salle Street, Chicago, IL, 60654, tel. 312-595-4900. The seminar will be held in the Nathan meeting room. Guest rooms are not available at this venue. To make your reservation for this event please use travel sites such as www.hotels.com or www.expedia.com.
We strongly encourage registering as soon as possible, as DMI seminars frequently fill to capacity.
Register Now
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