A workshop tailored to your specific internal design group’s issues
Led by Peter L. Phillips, Design Management Strategy Consultant, Author of “Creating the Perfect Design Brief: Managing Design for Strategic Advantage”
Design is increasingly viewed as a core, strategic, business competency in this highly competitive climate, and designers are being challenged to provide far more than a service, or support function. Their new role is to provide sound solutions to real-world business pressures./p>
This one-and-one-half day workshop has been developed to address—head-on—these new challenges in a highly practical and pragmatic manner.
The workshop is designed specifically for in-house corporate design groups working in graphic design, packaging design, or product design who are searching for positive, practical techniques to better establish their group as a core strategic business competency.
If your organization’s in-house design function wants to move toward becoming an essential strategic business partner, then this workshop from DMI is right for you!
Design, and strategic design thinking, has rapidly become a key ingredient in the development of overall corporate business strategy for most organizations. As a result, design managers and designers now need to re-think both the processes of managing design, and the way in which they communicate the strategic value of design to the success of the enterprise—no matter what that enterprise is.
This workshop is specifically tailored to address the unique needs of each organization that requests the workshop. No two workshops are the same. Typical topics often include:
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Developing an accurate articulation of the way(s) in which your department adds value to the business, and how to communicate this value in a compelling way!
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How to re-structure your department so that it will work more effectively.
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Tools for becoming a more “strategic” function in the real world of business.
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How to qualify projects as either “production projects” or “strategic projects.”
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The role of a strategic design brief for your work.
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Overcoming common obstacles to a successful transition.
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Integrating design processes with business processes.
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How to get recognition, credibility, and trust for the role of design in business.
What you will learn:
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The most common mistakes managers of design activities make today—and how to avoid them!\
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How to re-think the strategic role of design within your organization.
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Techniques for evolving design from a service/support activity to a core, strategic business competency.
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How design professionals can become credible, trusted, strategic business partners.
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How to think and speak about design in business terms.
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What it takes to make new processes work for you, rather than against you!
How you will benefit:
You will be able to take a fresh look at the way you are managing design, and utilize current best practices in business design management. You will take away practical tools you can use right away to help your design activities meet new business challenges.
The process includes a pre-workshop interview with the design manager to identify key issues and direct the focus of the workshop.
The typical workshop includes an overview presentation in the morning of day one to introduce key concepts, current industry best practices, and a review of specific issues that have been identified by each company. The remainder of the workshop is devoted to a highly interactive group working session to address the issues, determine department value propositions, and develop doable, realistic, action items to effectively move towards a new role for the design function in the company.
Since this workshop was introduced in 2006, numerous companies have chosen to bring this valuable training experience to their in house design function.
The workshop has been conducted internationally for a wide variety of organizations, including consumer product goods, medical, financial services, and nonprofit, among others.
Some of these organizations include: BBC (London), Alberto Culver, Barclays, Capital One, FM Global, USG, Wrigley’s, Nestle/Purina, P&G, Vodafone, The Scott’s Co., Black & Decker, LexisNexis, Oracle, Emory University, Ringling College of Art & Design, New England Journal of Medicine, AutoTrader.com, and Vanguard.
Since this workshop was introduced in 2006, numerous companies have chosen to bring this valuable training experience to their in house design function. The workshop has been conducted internationally for a wide variety of organizations, including consumer product goods, medical, financial services, and nonprofit, among others. Some of the organizations include: Alberto Culver, Barclays, Capital One, FM Global, USG, Wrigley’s, and Vanguard.
About the workshop…
Length
The recommended length of the workshop is one and one-half days. If necessary, the workshop can be run in one full day. Pricing is the same for both one-day, and one-and-one-half days.
Workshop audience
This workshop is intended for in-house and corporate design groups. Typical workshop sizes range from four to twenty-five participants. The workshop is conducted on-site, at your facility, making participant travel and lodging unnecessary.
Typical workshop schedule
Day one:
Start: 9:00 am
Break: 10:00 am
Lunch: 12:00 noon
Break: 3:00 pm
Finish: 5:00 pm
Day two:
Start: 9:00 am
Break: 10:30 am
End: 12:00 noon
Facility requirements
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Conference room with desk or table seating for the requested number of participants. A “U” shape is preferred for the seating, if practicable.
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Projection screen, PC, and data projection
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Three flip charts and markers, or a large white board for the working sessions
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Coffee, tea, and snacks at breaks.
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Catered lunch on the first day, or convenient access to a lunch facility.
Materials provided
Pricing
Pricing depends on the number of expected attendees. To obtain a quote please contact John Tobin, DMI Vice President, at 617-338-6380 ext. 226.
View the workshop brochure (pdf)
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