Seminar - Managing Design for Strategic Advantage - Prework & Outline

• Prework & Outline

About the Instructor

On-site Seminar

Managing Design for Strategic Advantage

(Formerly Managing the Corporate Design Department)

Course Pre-Work

"Developing a Framework for Design Management" by Earl N. Powell (Design Management Review reprint, supplied upon registration).
"18 Views on the Definition of Design Management" (Design Management Review reprint, supplied upon registration).
Prepare two overhead projector slides for group discussion describing how you see yourself as a manager, and how you are perceived by management.

Course Outline

Day One - Morning Session

Introductions and welcome

Review course objectives and agenda for the day
Introductions around the room (name, responsibilities)

What is design management? (interactive discussion)

How I see myself (from pre-work)
How I am perceived by management (from pre-work)

What's wrong with this picture? (interactive discussion)

Three Vignettes

The "Model" (presentation)

Description of success model with three part skill buckets

Day One - Afternoon Session

Recognizing the business role of design
Establishing and maintaining mutually valuable relationships
Implementing efficient work-with processes

Day Two - Morning Session

How do I see myself now?
Solving a real problem, right now, using the model
Getting to a list of actions

Introduction of Key Question Tool Kit

Development of a personal plan
Summary and wrap-up