| Biography
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| Peter Phillips |
Peter L. Phillips is an internationally recognized expert in developing corporate design management strategies and programs. He has had more than thirty years experience as a senior corporate design manager, a consultant, author, and lecturer. He distinguished himself in the corporate world as Director of Corporate Design for the Gillette Company, and as Director of Corporate Identity and Design for Digital Equipment Corporation. In both positions he had global responsibilities for managing strategic design functions.
As a consultant, Peter has developed numerous global brand identity programs for many Fortune 500 companies. He also advises corporations on re-structuring and re-positioning their in-house corporate design groups.
Peter takes a highly pragmatic, business-based approach to all of his assignments, believing that design and design management are problem-solving disciplines rather than simple aesthetic exercises.
Mr. Phillips is the author of Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage, Allworth Press (2004), the Spanish version of the same book, Como Crear el Brief de Diseno Perfecto, Divine Egg Publishers, Barcelona, Spain, (2006), as well as, “Principles of Managing the Corporate Design Department,” a section of the anthology AIGA Professional Practices in Graphic Design, Allworth Press (1998), and numerous articles for the Design Management Review. The British Design Council engaged him to create a Knowledge Cell on design briefs for their Web site (www.designcouncil.org.uk/briefing).
He has developed case studies on corporate identity for DMI and the Harvard Business School. He is a member of the Design Management Advisory Panel for the University of Westminster (UK) Business School. He also serves on the Advisory Board and is a member of the faculty for the Suffolk University Executive MBA Program in Innovation and Design Management. Phillips serves as a member and secretary of the board of directors of the Design Management Institute (DMI).
Mr. Philips founded the DMI Professional Development Program, and develops and conducts seminars for design management professionals worldwide. His seminars are offered as in-house training for corporations, and with general open registration through the Design Management Institute.
He is a frequent guest speaker for a wide variety of organizations in the United States and Europe. Topics include: “Creating the Perfect Design Brief,” “Developing and Implementing Strategic Global Design Programs,” “Managing the Corporate Design Department,” and “Selling Strategic Design Up the Corporate Ladder.”
Mr. Phillips earned a Master of Arts Degree from the School of Fine Arts, University of California at Los Angeles, and a Bachelor of Fine Arts Degree at the University of Connecticut. He has also completed the curriculum requirements for a PhD in Fine Arts at UCLA, and has completed post-graduate studies at the University of Colorado, and the University of Michigan School of Management.
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