 Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd. (Australia)
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Maureen Thurston
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Future Session TBA
Many of us who studied design in school missed (or dismissed) those leadership classes typically mandated for business students. Deemed creative types, our educational focus was on art, design methodologies and expanding our visual vocabulary. But professional expectations and organizational accountabilities have changed. Positioned at the front-line, today’s designers are expected to drive and deliver sustainable value, reinforce key business strategies, and advance competitive value. The quality of the ‘design’ however is a direct reflection upon the ‘quality’ of the design leader.
In this seminar we will examine the fundamental principles that distinguish managers from leaders, define design’s noble-purpose within your organization, and uncover specific methodologies that will enhance your ability to influence, engage and mobilize your colleagues to action.
What you will learn:
Decipher the myths/mystique of leadership Explore the nuances of ‘design’ leadership and its implications on you, your team, and your organization Investigate your innate capacity to influence and help you find your own unique voice Learn how to guide groups to co-create compelling arguments for change
Who should attend and why:
If you’re interested in understanding the manner and matter of influence, fine-tuning your personal leadership capabilities to lift and leverage design’s presence within your organization—this seminar is definitely for you. Through readings, assignments, Socratic-styled discussions and experience-based exercises, this seminar provides participants with specific tools that will transfer leadership skills into effective practice.
Comments from attendees:
This seminar has given me more confidence to challenge and participate in how we are managing our business and forming strategic vision.
—Bryce Beresh, Art Director, Veer
I am motivated to grab the reigns more and welcome challenges more openly so that I can benefit from the experience.
—Kevin Goring, Art Director, Cayman Islands Investment Bureau
Dates and locations:
June 2-3, 2011, Melbourne, Australia
Register Now
We strongly encourage registering as soon as possible, as DMI seminars frequently fill to capacity.
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