 Maureen Thurston, Design Leverage Consultant, Second Road, Pty. Ltd. (Australia)
Future Dates TBA
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| Maureen Thurston |
Many of us who went to college to study design missed (or dismissed) those ‘leadership classes’ typically mandated for business students. Deemed creative types, our educational focus was on design methodologies, art history and expanding our visual vocabulary. But professional expectations and accountabilities have changed. Positioned as first-line advocates for innovation, designers are now expected to drive and deliver sustainable value that reinforces key business strategy. However, the demand for experienced design leaders in both the corporate and consultant worlds far outstrips the supply.
Management and leadership skills have become a prerequisite for every designer. In this seminar we will examine the fundamental principles that distinguish managers and leaders; separate prevailing myths from current realities; delve into personal attributes and ways of working; and explore techniques that will enhance your ability to influence, engage and mobilize people to action as you ascend the management ladder as a design leader and positive role model.
What you will learn:
Understanding the Context: Explore design leadership and its implications on you, your team, and your organization Shifting Mindsets: Decipher the myths and mystique of leadership Becoming Authorized: Identify the nuances between managing and leading, and how to find your unique voice Reinventing the Focus: Capitalize on the capacity to direct, align, and motivate Composition of Collaboration: How to create compelling arguments for change Constructs for the Future: Moving from theory to practice to build a systemic culture of leadership
Who should attend and why:
If you’re interested in fine-tuning your personal leadership capabilities, are responsible for fostering that aptitude in others, and/or aspire to lift and leverage design’s presence within your organization, this seminar is definitely for you. Through readings, assignments, Socratic-styled discussions and experience-based exercises, this seminar provides participants with specific tools that will transfer leadership skills into effective practice.
Comments from attendees:
This seminar has given me more confidence to challenge and participate in how we are managing our business and forming strategic vision.
—Bryce Beresh, Art Director, Veer
I am motivated to grab the reigns more and welcome challenges more openly so that I can benefit from the experience.
—Kevin Goring, Art Director, Cayman Islands Investment Bureau
Dates and locations:
Future Dates TBA
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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