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New Interdisciplinary Methods for Collaboration
November 6, 1pm EST
Richard Watson, Partner, Essential
Mike Mooney, Partner, Catapult Thinking
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| Richard Watson |
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Mike Mooney |
This webinar looks at the challenges, opportunities, and insights of this inter-organizational collaboration, now common in both consulting and in-house firms. Essential and Catapult Thinking share insights about working together and with clients, using interdisciplinary work methods. Sharing competencies is not without its challenges, yet done effectively it can harness specializations in product and service development, business innovation and brand strategy to measurably impact business transformation and market success.
The last decade has witnessed significant growth and expansion of design organizations. Some strove to integrate into a single-offer complementary service such as research, strategy, industrial design, UI design, communications, engineering and branding. Other smaller organizations provided the same degree of integration and design thinking by collaborating with key partners while staying focused on their own areas of specialization, delivering solutions that aligned truly interdisciplinary perspectives.
Richard Watson, Partner, Essential
As a partner at Essential, Richard designs for clients and manages projects. Prior to founding Essential, Richard was Vice President of Design with Fitch Boston where he led the product development team. Before Fitch, Richard worked for GE Plastics Advanced Design and Development Group as part of an international design team that envisioned products to express the company's strategic marketing initiatives. Richard's design contributions have led to numerous international awards for design excellence and business success. He holds a BA in Silversmithing and Jewelry from DE Montford University and a MA in Industrial Design from Manchester Polytechnic in England.
Mike Mooney, Partner, Catapult Thinking
Mike Mooney is a partner and brand strategist at Catapult Thinking, where he leads interdisciplinary teams in research-led strategy work for product, positioning and channel marketing engagements, and strategy-led design projects that define and create compelling, meaningful, distinctive consumer experiences. He also leads Catapult Thinking brand architecture teams that develop naming and nomenclature systems, product line logic and verbal branding systems for b2b and b2c portfolios. Prior to co-founding Catapult Thinking in November 1998, Mike was a vice president at Fitch in Boston, where he worked for nine years, serving for the last five as Director of Information Design. Mike holds a BA and MA in Communications from The Ohio State University.
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