Best Practices in Ethnography
August 5, 1pm EDT
Rob Tannen, PhD, Director of Research, Bresslergroup
While many organizations are now conducting field research as an integral part of their product definition process, teams continue to struggle with efficiently planning, gathering & analyzing qualitative research data, and turning it into actionable result. User research is an integral activity for successful product teams, but it has the potential to become invasive—causing interruptions and administrative overhead and generating too much non-actionable data—if not managed appropriately.
Fortunately, there are tools and techniques that can improve the speed and benefits of user research while reducing invasiveness to all involved. The presentation will cover common questions, and recommend best practices on topics including:
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Creating a field research team and defining roles
How to document qualitative observations Appropriate types of questions for field interviews Methods for observing ergonomic issues and problems State of the art tools for gathering and analyzing data
Rob Tannen, PhD,
is a human-centered design researcher with expertise in both products and user interfaces. He is Director of Research at Bresslergroup, a leading product design and development firm, where he works on a range of consumer, medical and commercial products. He has over 15 years experience in designing and evaluating usable systems for organizations including Microsoft, the New York Stock Exchange, Siemens, and the United States Air Force.
Rob is also a professional writer and presenter on topics ranging from simplicity in design to effective research methods. He created DesigningforHumans.com, a reference blog for designers. He has also represented the human factors perspective as a judge for several major design awards, including the Human Factors Society Product Design Group, IDSA International Design Excellence Awards, ID Magazine Annual Review, and Consumer Electronics Association.
Rob is currently chair of the Human Factors section of the Industrial Designers Society of America (IDSA). He earned a PhD in Human Factors from the University of Cincinnati and is a Certified Professional Ergonomist.
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