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Webinars: The Design Leadership Series
Sponsored by Microsoft |
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Internal Brand Building: Brand Building Inside Out—the Next Wave in Corporate Brand Management
April 3 , 1pm EDT
Karl D. Speak, President, Beyond Marketing Thought
Internal brand building has quickly become one of the strongest emerging trends in corporate brand management. Karl D. Speak, a noted expert in brand management, will share his insights from more than a decade of designing and implementing internal brand building programs. Every marketing and design professional who is interested in brand management needs to learn about internal brand building and how this innovative process can engage all employees to build stronger customer relationships.
Following are some of the key points of this engaging webinar:
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Learn why and how companies of all sizes and different industries are using internal brand building as an organizational development framework to connect employees with customers.
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The three different types of internal brand building programs and which type might be best for your organization.
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Discover how this proven innovative process enables marketing, communications, and human resource professionals to team up to produce measurable improvements in employee engagement and financial results from customers.
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Case studies will be presented to demonstrate how internal brand building programs have been linked to key strategic business issues, and the role designers, marketers, and human resource professionals played in the successful implementation of an internal brand building program.
View complete registration information
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