Managing Design Risk:
Exploring and Exploiting the Economics of Interaction
May 6, 1pm EDT
Michael Schrage, Fellow, MIT Sloan School of Management
Conceptually and technically, good designers tend to be founts of good ideas. During difficult and challenging times, however, the challenge is less ‘good design’ and more around convincing colleagues, clients and customers that good design is more than worth the investment. Persuading people or—better yet—putting people in a position to persuade themselves becomes an essential part of a holistic design process.
This webinar describes and discusses tested techniques that design innovators and innovative designers can use to cost-effectively manage ‘design risk’ with their key constituencies. Participants should come away with simple but powerful tools to improve their powers of participatory persuasion.
Michael Schrage explores the behavioral economics of innovation as a research fellow with MIT Sloan School’s Center for Digital Business and Imperial College Business School’s Department of Innovation and Entrepreneurship. He examines the role of models, prototypes and simulations as collaborative media for ‘innovation risk management.’
Michael has advised firms ranging from Procter & Gamble to Google to Intel to BP to Siemens to NASDAQ to IBM to Objet on innovation issues and has run ‘innovation risk management’ workshops worldwide. He’s been a contributor to the Harvard Business Review, Sloan Management Review, the Financial Times, strategy+business, IEEE Software, Design Management Review and other publications. His book, Serious Play (2000)—about the culture, economics and future of prototyping—has been a bestseller for the Harvard Business School Press. Schrage was also a judge for the IDSA’s global International Design Excellence Awards (IDEA) in 2007.
 Email this page to a colleague
|
