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Beyond Good Product Design and Good Management:
Applying a Design Approach to Position Design to be More Strategic
February 6, 1pm EST
Steve Sato, Corporate Design, Design Practice Lead, Hewlett Packard
An experience-design approach excels at differentiating products and services from competition; so why not apply experience-design “heuristics” (or design thinking) to reposition design in your organization? Then, as you move forward, what priorities do you need to set in order to build design capability and reliably fulfill your organization’s new, more strategic role?
This seminar is intended for VPs, directors, and managers who are committed to making design more strategic in their organizations, to going beyond designing products, and who already understand how to manage design.
Steve Sato has blended theories and practices from design, change management and organization design, and applied them in planning and architecting a design practice at a major corporation. As a participant, you will:
Be introduced to an experience-design approach and principles that will be used as an organizing structure. Be provided frameworks and tools to create your own set of principles and tactics, appropriate for your situation, to promote the strategic use of design and set priorities for building or acquiring design capability. Learn how and why some tactics have succeeded and failed in “real world” situations.
Steve Sato
Steve Sato is responsible for building the HP-wide design practice to be a more competitive, reliable, strategic tool. This requires him to architect the programs and direct development of the HP design and HFE (Human Factors Engineering) system, and work with HP businesses to build design and HFE capability. Steve also works with the VP of Design to create and sustain a “campaign” with HP executives to gain commitment to establish customer-centered design, and use HFE more strategically.
Previously, Steve has been an internal consultant to HP’s VPs, directors, program and project managers in developing customer-centered innovations, strategies, business models, organization designs, plans, roles, processes and tools. Prior to joining HP, Steve was a program manager and co-directed practice development at the customer-centered innovation planning firm, Doblin Group. Steve was also a researcher at Accenture’s advanced development labs. He has taught graduate level courses in Social Human Factors and a Graduate Seminar in Design Theory at the Institute of Design at Illinois Institute of Technology.
Steve has a Masters in Design from Institute of Design at Illinois Institute of Technology, a Masters of Engineering Management from Northwestern University, and a Bachelor's of Science, Mechanical Engineering, from the University of Illinois.
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