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Corporate Design Functions: 2010 and Beyond
March 3, 2010, 1pm ET
Jeneanne Rae, President and Co-Founder, Peer Insight LLC
Gordon Hui, Senior Vice-President, Consulting Services, Peer Insight LLC
The past decade saw the emergence of robust design functions in Fortune 1000 corporations. Once relegated to production management and artwork-type activities, corporate design functions have become multifaceted, strategic organizations, providing breakthrough thinking on innovation, brand, and customer experience. While certain industries, notably entertainment and hospitality, have long recognized the impact of great corporate design, it was only in the 2000s that a similar level of investment was seen in other industries, ranging from consumer packaged goods to B2B services.
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What lessons did those new corporate design functions learn in the past decade?
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What challenges will corporate design functions face in the coming decade?
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What best practices should corporate design functions consider going forward as a result?
In this session, we will provide answers to these questions based on working with a variety of organizations.
Jeneanne Rae, President and Cofounder, Peer Insight LLC
Jeneanne Rae is cofounder and president of Peer Insight. In 2005, Business Week magazine named Jeneanne one of its “Magnificent Seven Innovation Gurus” and “Best Leaders of the Year” for her pioneering work in service innovation. During her 20-year career in design and innovation, Rae has worked on a wide variety of problems spanning design strategy, new product and service development, business model innovation, and enterprise-wide innovation capability. Her clients have included dozens of Global 500 corporations, including Hewlett-Packard, Procter & Gamble, IBM, Masco Corporation, and Standard and Poor’s. Jeneanne’s work experience also includes seven years on the senior management team of IDEO.
Jeneanne’s columns published by Business Week’s Innovation and Design channel and frequent conference appearances have won her worldwide recognition as a thought leader on the intersection of design and business. She has been an adjunct faculty member at Georgetown University’s McDonough School of Business and teaches executive education through Columbia University. Jeneanne holds an MBA from the Harvard Business School and a BS degree in Marketing and Finance from the McIntire School of Commerce at the University of Virginia.
Gordon Hui, Senior Vice-President, Consulting Services, Peer Insight LLC
As senior vice president of Peer Insight, Gordon helps Fortune 500 companies leverage design and strategy to create breakthrough services, customer experiences and business models. He is also the practice lead for Peer Insight’s Design Capability Practice, which is focused on providing corporate design functions with the strategic support and analytical tools needed to enable design as a source of competitive advantage. Gordon has established a strong track record of fostering new avenues to growth and more effective design at some of America’s best-known companies, including Hewlett-Packard, Johnson & Johnson, Kraft Foods, and Procter & Gamble.
Prior to joining Peer Insight, he directed an innovative environmental business incubator program that produced over 8,500 new jobs and $640 million in capital investment as a Program Manager for the US Environmental Protection Agency. Gordon holds an MBA from The Wharton School at the University of Pennsylvania and BS degrees in Finance and International Business from the University of Maryland at College Park.
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