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Webinars: The Design Leadership Series
Sponsored by Microsoft |
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Bridging the Gap From Product Design to Marketing Strategy
June 21, 1pm EDT (Rescheduled)
Steve McGrew, Creative Director, Philips Design
Integrating design and marketing strategy is a challenge indeed. How often have we seen products with great potential fail due to a loss of direction or ineffective marketing? This is a growing concern, particularly within larger organizations in which product development and marketing strategy are often not driven from an integrated platform. This webinar will focus on how to develop strategic tools to enable clear design direction and changes to business processes. You will learn how to get these tools adopted within an organization in order to guide product design and maintain integrity and relevance through to the creation of effective marketing communication.
Key topics:
The role and value of user insight and customer research to inform product and marketing strategy
Discover new ways of working to optimize the effectiveness of product development and marketing activities
Share strategic planning tools and best-practices for maintaining design integrity
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