Seeing Around Corners: How Trend Forecasting Can Illuminate the Curves in the Road Ahead
March 4, 1pm EST
Valerie Jacobs, Group Director, LPK Trends
Given the volatility of the world economy over the past 18 months, our desire deepens for tools that can make sense of the future and its uncertainties. As designers we constantly “problem solve” using the knowledge we have today and up until recently we could safely assume that consumers just wanted more of the same, but better, more “innovative.” What the Institute for the Future’s Bob Johannsen describes as the VUCA (volatile, uncertain, complex and ambiguous) world seems here to stay.
But what if… we did have tools to help us see around the corners of 2009 or even 2025? Employing new methodologies for creating consumers’ future state (not their present state) offers a chance for trend forecasting to play an even bigger role in design strategies. This DMI webinar will provide insights, including:
Fusing the philosophies and principles of fashion trend forecasters, business strategists and thought-leading futurists to arrange a suite of tools and techniques for both short term and long-term socio-cultural trend forecasts Helping designers transform and translate their craving for the coolest of cool into inspiration AND trend insights for the near future Using “Landscape Scenario Planning” to create divergent and challenging future states as far out as 2025
Valerie Jacobs, Director of Trend Analysis at LPK, is a seasoned design forecaster focusing on the development of trend analysis for LPK client brands. Valerie’s strategic approach includes research, analysis and translation of trend data into actionable strategies as they relate to design, for consumer brand initiatives.
In addition to her 15 years in the marketing communications and design fields, Valerie has been an assistant professor at the University of Cincinnati College of Design, Architecture, Art and Planning since 2001. In her coursework, she facilitates the learning of complex ideas in the areas of trend forecasting, branding and product development.
Valerie has a Masters of Design in fashion design and product development from the University of Cincinnati College of Design, Architecture, Art and Planning and holds a Bachelor of Science from Birmingham-Southern College, Birmingham, Alabama.
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