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Experience Ourselves: Assessing behavior and practice to evolve ourselves as leaders
March 14, 1PM ET
Kim Goodwin, Author, Designing for the Digital Age; former VP, Design and General Manager, Cooper
When culture change isn't working as well as we hope, sometimes it's because we haven't taken our own good advice: "Stick to your brand. Get to know your audience. Design the experience with both in mind." We're often so focused on how people should experience our clients or our parent companies that we haven't spent enough time on how our colleagues should experience us—either as individual leaders, or as design teams.
What's the experience people have of you as a leader? Is it what they need, and is it consistently the best you have to offer? Are you leading in a way that's effective for your context?
What's the experience people have of your team? Certainly, competence builds trust and respect, but how well does your team understand your company culture and how to use it? Is it most effective for your team to facilitate, lead, or own design? How data-driven should design work be? Just as the right design is all about context, the "right" way to do design is all about where you're doing it.
This session will offer ideas for assessing your own behavior, your team's practice, and ways in which they may need to evolve.
About the Presenter
Kim Goodwin is the author of the bestselling book, Designing for the Digital Age, and a consultant who helps organizations build their design teams, processes, and cultures. She spent most of the last decade as Vice President, Design and General Manager, at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim has led projects involving a tremendous range of design problems, including websites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim’s popularity as an author and as a speaker at conferences and companies around the world.
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