 |
Digital Service Design
April 15, 1pm EDT
Brian Gillespie, Director of Strategic Design, Molecular
Survival in the global economy has driven many companies to evolve from being simple creators of products to being creators of added value by providing sophisticated services that support their customers’ use of their products. Digital service design provides many new opportunities to bridge the analog and digital divide, and supports new ways to integrate real products with virtual experiences, and create entirely fresh, new services and experiences.
Digital service design used to be about content and architecture, but now it is about experience; it’s no longer simply about information architecture but rather experience architecture. To imagine the many connections that can be made, design managers need to have a solid understanding of their target audiences’ digital daily life, and the motivations that convert them to experiencing their product and service providers digitally. This understanding provides insights into the aspects of daily life that reveal unmet needs and desires and indicate opportunities to satisfy them.
Experience Architecture (EA) vs. Information Architecture (IA) Personas, consumer journeys, and customer lifecycles -
Design information systems
Industry examples
Brian Gillespie is director of strategic design at Molecular, an experience design and technology consultancy with offices in Boston, New York, and San Francisco, and a member of the Isobar network. He leads multi-disciplinary design teams in strategizing, designing and developing digital customer experiences for a wide range of clients including JPMorganChase, Rentokil-Initial, and most recently miCoach, adidas’ innovative new brand-driven customer experience. As part of the global Isobar network he values the opportunities for design collaboration with sister companies on multi-channel digital experiences. He is passionate about business-centric and user/customer/consumer-centric design and the balance of left and right brain thinking that leads to successful business and design strategies.
Brian is a graduate of the University of Westminster’s Design Management MBA program and has a degree in Law from University College Dublin.
Register Now
 Email this page to a colleague
|
