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Webinars: The Design Leadership Series
Sponsored by Microsoft |
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The Elements of User Experience: Driving Customer Loyalty Through
Design
July 10, 1pm EDT
Jesse James Garrett, President, Adaptive Path
What makes people passionate about a technology product? What's the
difference between a forgettable product and one that gets people
talking? Success requires grounding your development approach
in a deep understanding of user psychology.
Companies often see the time and money invested in product
development go to waste simply because the final result doesn't accurately
reflect the needs and expectations of the customers who have to use the
product. In this presentation, Jesse James Garrett looks at ways to
build customer insight into your designs so that they resonate with your
audience, and they build customer loyalty.
Jesse James Garrett
Jesse James Garrett is co-founder and President of Adaptive Path, a
product experience firm based in San Francisco. Jesse's tools and
concepts have been published in more than a dozen languages and his
book The Elements of User Experience is considered one of the seminal
works on user-centered design. He is internationally recognized as a
leading product experience thinker and has been featured in
publications such as The New York Times, The Wall Street Journal and
Business Week. PC World magazine recently named Jesse one of the "50
Most Important People on the Web" for his contributions to the field
of Web application design.
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