The Power of Branded Work Environments: Helping Employees To Live (and Love) Your Brand
September 12, 1pm EDT
William Hull Faust, Partner and Chief Strategy Officer, Ologie
Companies spend billions of dollars annually to promote their brands through external media, yet they often fail to grasp the value of reinforcing the brand with their most important ambassadors: employees and associates. But more and more companies have begun to rethink the role of branding workspace to help employees truly live the brand. They’re realizing that design can have a significant impact on how well employees translate the brand promise to customers. And they’re starting to consider work environments as areas for long-term investment versus simply a capital expense. So how does your employees and associates’ workspace impact business performance? If you begin to think of it as an employee and customer touch-point, a wide range of opportunities emerge, including:
Personal productivity—The design of workspaces, from individual offices to entire buildings, can either support or hinder productivity. And it’s about more than efficiency — good workspace design can significantly enhance communication, collaboration, and creativity, leading to more innovation.
Employee engagement—Employees at all levels are affected by the place where they work, and many studies show that associates think more highly of an employer who invests in their work environment.
Customer service—The branding and design of workspace can either help or hinder how you ultimately serve customers.
Brand image—All companies have a brand image, but it’s more than how we communicate. Environments are an outward expression of who we really are and they need to accurately reflect a company’s personality, point of view, and philosophy in order for associates to live the brand promise day in and day out.
These issues — and others — will be discussed through the sharing of principles and case studies in an open and inviting webinar environment.
William Hull Faust
Bill Faust began his professional career in the early 1980’s as an industrial designer at Eastman Kodak Company. In that role, he first began to see the impact that design had on a brand’s equity. In early 2002, Bill joined Ologie (formerly Method)as its Managing Partner and Chief Strategy Officer. Together with Beverly Bethge – Ologie’s founder – Bill helped double Ologie’s size and grow revenues to $6 million. Ologie’s client list includes: Nationwide, Limited Brands, JP Morgan, Lowe’s, Big Lots, Exel and Alliance Data.
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