Embedding Design DNA in your Business
November 4, 1pm EST
Willem Boijens, Principal UE Manager, Vodafone
For strategic design thinking to have a truly lasting impact on an organization, it must be embedded in that company’s DNA. But that’s easier said than done, especially when the company in question is one of the largest telecommunications providers in the world.
During a career that has spanned 20-plus years, Willem has been shaping the way companies think about design—from the inside out. For the past ten years, he has played an integral role in helping Vodafone evolve from its singular focus as a network service provider into a multi-faceted company that now defines the mobile experience for millions of people around the world.
The recent launch of Vodafone 360 underscores the complexity of this transformation. In pulling together the key elements of design DNA (the people, the processes and the practice), Vodafone 360 marks a turning point in the company’s approach to business in general and design in particular.
Of course, such a major transformation didn’t happen overnight, and it’s by no means complete—there is still a long way to go to embed design fully in Vodafone’s DNA. In this webinar, Willem will share some key insights into the ongoing process of embedding design DNA at Vodafone, plus he’ll suggest ways you can implement a similarly bold and potentially disruptive approach in your company. Martin Griese, Principal UE Project Manager of Vodafone,will moderate the webinar and take questions during the session.
This webinar will cover the key elements of design DNA:
People: Understand how to grow and manage a team to make design DNA a reality.
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Process: Get an overview of the methodology behind a design DNA transformation and learn to recognize the “milestone moments.”
Practice: Explore ways of generating design equity that will reinforce the value of design DNA, plus learn how to nurture and propagate this DNA within a more traditional corporate culture.
About the Presenter
Willem Boijens is a Design thought leader with 20+ years of experience in local and global, profit and non-profit environments. He spent the last 10 years of his career working in Vodafone Brand, Content services, Consumer products, Terminals and Internet services. Previously, he worked in the area of sustainable energy and starting off owning his own company.
He works in a symbiosis of advanced design activities and value chain dynamics; working with futurologists, cool hunters, future experience architects, (design) hackers, progressive marketeers and strategic designers.
His role as Experience concept architect for 360 generated the design equity to launch it's biggest proposition since Vodafone live!
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