 Dave
Norton, PhD, Principal, Lead Strategist, Stone Mantel
Jeff VanDeVelde, SVP, Direct of Client Experience and Loyalty, SunTrust Banks, Inc.
Bryan Searing, Lead Strategist, Stone Mantel
Whitney Stewart, SVP, Group Line of Business Manager, SunTrust Banks, Inc.
New for 2012!
April 19-20, 2012, New York City, USA
November 8-9, 2012, Seattle, USA
Increasingly, design thinkers are called on to solve the most challenging issues in business: how to thrive in an uncertain world, how to innovate in a regulated industry, or how to increase customer demand for products that been over-extended. Customer-centered value proposition development, business strategy, and innovation principles are key requirements for any company that wants to delight its customers.
This seminar provides you with the skills you need to think about, lead, and deliver holistic, experiential organization-wide thinking to solve the biggest challenges your company faces. Designing business strategy takes you step-by-step through the systems-based thinking to discover new opportunities, define the requirements for success, demonstrate the value created, and act as an organization to execute. Using case studies and best practices, this seminar will help you learn:
You will learn:
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How to be intentional about business strategy as a design challenge
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How to create an insights agenda that gets the job done for customers
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Techniques for developing highly successful design personas
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How to articulate strategy for the entire organization
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How to develop experience design requirements for multiple channels
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How to get the organization to embrace the challenge
Who should attend:
This seminar is appropriate for design leaders within corporate environments who are looking to guide corporate innovation across multiple channels.
Note: This seminar will be team taught by two of the listed instructors.
Dates and locations:
April 19-20, 2012, New York City, USA
The seminar will be from 9:00 a.m. until 5:00 p.m. on Thursday, and from 9:00 a.m. until 4 p.m. on Friday.
The venue for this seminar will be announced soon.
November 8-9, 2012, Seattle, USA
The seminar will be from 9:00 a.m. until 5:00 p.m. on Thursday, and from 9:00 a.m. until 4 p.m. on Friday.
The venue for this seminar will be announced soon.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
Agenda
About the Instructors
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