| Peter
Phillips, Design Management Strategy Consultant, and author of “Creating the Perfect Design Brief”
March 9, 2010, Chicago, USA
November 9, 2010, New York City, USA
A One-Day Seminar
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| Peter Phillips |
The design brief has finally been demystified! Once considered a simple set of directions that were handed down to the designer by a business manager, the brief has evolved into a multilateral, strategic business tool.
The creation of these enhanced briefs is the subject of an internationally-published book by Peter L. Phillips. This seminar comprehensively presents a process that places strategic thinking, collaboration between business and design, and objectivity at the core of a design project or program, and positions design as a critical factor in the success of a business—using words, concepts and criteria every business manager will understand and appreciate.
Many organizations still view graphic or package design as merely a decorative service function and overlook its vast potential as a core, strategic, business resource. The strategic design brief is a critical tool which will help designers and managers change that perception by making each stakeholder part of the development process. This one-day seminar covers all the essential elements of the brief: collaborative ownership of the entire process, assembling the team; developing the design brief; project overview; category review; target audience review; company portfolio; business objectives; phases; scope, time line; budget; and research data.
In these economic times, a carefully crafted strategic design brief can save businesses a great deal of time and money while also guaranteeing highly effective design results in the marketplace.
What you will learn:
Design managers, designers and business managers will learn how to:
Rethink design, and design management as a strategic process. Establish mutually valuable relationships with the project team. Receive substantial and timely input from upper management. Create a design brief that can deal with changes. Use a strategic design brief to practically guarantee quick approval of a design solution. Use the design brief in project tracking and as a tool to measure return on investment.
Who should attend:
This seminar is ideal for both in-house and design agency designers, and design managers involved with graphic design, packaging, and product design.
How you will benefit:
Understanding how to develop a well-crafted design brief will stimulate creative design thinking, shorten the time necessary to complete a strategic design project, and reposition design as a collaborative, strategic business partner in any enterprise.
Comments from seminar attendees:
“ Bring your creative and project team to this seminar! The perfect design helps create a solid foundation to deliver a precise result.”
Noemi Tello-Botdorf, Marketing Communications, Intelsat
“With the way that design is being viewed in today’s corporate culture, it is imperative that we work towards change. This seminar has provided me and my company with the foresight to make a positive change. Thank you!”
Debra Maher, Graphic Designer, Redgate Design Group
"I can apply the content immediately. I left the seminar with a more pragmatic and purposed game plan."
Scott Keadle, Senior Concept Designer, KFC
Read what other participants
are saying about this seminar
Registration fees & materials:
US$595/nonmembers
US$535/DMI Professional/Academic Individual Member
US$475/DMI Professional/Academic Group Member
US$445/DMI Professional Organization Member
US$415/DMI Forum Member
The registration fee for this one-day seminar includes all pre-work,
course materials, breaks, lunch,
a certificate of completion, and a copy of Peter Phillips' book,
Creating the Perfect Design Brief, published by Allworth
Press. Registration is limited to the first 25 people who enroll.
Times and locations:
March 9, 2010, Chicago, USA
This seminar will be held in classroom 202 (second floor) at IIT's Institute of Design building, located at 350 North La Salle Street, Chicago, IL, 60610, tel. 312-565-4900. Guest rooms are not available at this venue, and are not organized through The Design Management Institute. To make your reservation for this event please contact visit www.hotels.com, www.expedia.com, or other discount websites.
November 9, 2010, New York City, USA
The venue for this seminar has not yet been announced.
We strongly encourage registering at least two weeks prior to the actual seminar date.
Register Now
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