| Featured Speakers
Design is Everything
Tom Peters, Provocateur, The Tom Peters Company
Tapping the Unmet Need: Creating Trust and Loyalty
through Meaningful Brand Experiences
David W. Norton, Vice President, Research and Experience Strategy,
Yamamoto Moss
Trust: A Necessity to Have, A Challenge to Maintain,
and a Difficulty if Lost—A Leadership Perspective
Carl James Yankowski, Former President of Sony Electronics
and
CEO of Palm
The Role of Good Design in Creating Customer Relationships
Bob Greenberg, Founder, Chairman, and Chief Creative Officer,
R/GA New York
Customer Experience Management
Bernd Schmitt, Professor of Business, Columbia University
The Changing Nature of Trust: Using Design Research
to Understand Trust and Support Brand Innovation
Darrel K. Rhea, Chief Strategic Officer, Cheskin
Experiential Integrity: The Relationship of Experience
to Trust
Lewis P. Carbone, President and Chief Experience Officer, ExperienceEngineering,
Inc.
The Measure and Mismeasure of Brand
Lynne O'Connor, Partner, Lippincott & Margulies, Inc.
Enhancing Customer Loyalty through Retail Design
Mark Perry, Director, Brand Management and Research, Nissan
North America, Inc.
Top 10 List for Brand Stewards: Guiding Principles
for Organizations to Develop, Capture & Maintain Brand Trust
David Reyes-Guerra, Director, Brand Strategy and Management,
Ernst & Young
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