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Summit
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Convincing the Boardroom
to Embrace Creativity and Innovation
Chair: Kay Sloan, President Massachusetts
College of Art
Panelists: Harvey Seifter, President of Seifter Associates,
Founder and Director of Creativity Connection
Marjorie Platt, Professor, Accounting Group, College of
Business Administration, Northeastern University
What are some of the ways that you, as the creative and innovative
force in the boardroom, can persuade doubtful decision-makers that
embracing creativity and innovation is essential to the bottom line?
Tips, statistics and case studies are used to illustrate how to
make believers out of the skeptics.
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