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Cape Cod Conference
 

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Featured Speaker

Foresight, Innovation and Design

Tony Kim, Ph.D., Professor, Chair of Design Management Dept., IDAS, Hongik University

 

Tony Kim
Tony Kim

Designers are said to create the immediate future by inventing new styles from what is “contemporary.” However, in this fast-changing era of shorter product lifecycles, “contemporary” is not enough: the future needs be integrated into the product design process. An overall design philosophy that includes interaction and information design can bring coherence to a company’s offerings. Professor Kim will present Korean case histories to show how the future can be created by integrating foresight methodology into design approaches.