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Featured
Speaker |
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Co-Design: Towards Open Source
Branding
Richard Eisermann, Director of Design &
Innovation, Design Council
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| Richard Eisermann |
The complex relationship between business and consumers is under
new pressure, with the user revolution challenging the notion of
“brand.” No longer an asset simply provided by a powerful
business to a grateful consumer, brand is evolving into a shared
construct, developed and jointly owned between businesses and consumers.
Richard Eisermann will present recent work from the Design Council
that demonstrates how the principles of co-design are becoming increasingly
important in the delivery of products and services.
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