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Featured
Speaker |
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The Impact of Innovation
and Design on Brand Equity
Magdalena De Gasperi, Director, Communications
and Media/Public Relations, Braun GmbH
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Magdalena
De Gasperi |
Today design has become a household word. Nearly every product
category capitalizes on design to produce more-appealing consumer
products. However, few companies truly combine design with technical
innovation from the inception of a new product idea, thereby creating
powerful brand equity that differentiates them from their competitors.
Maggie De Gasperi will review Braun’s 50-year history of combining
technical innovation with design, and discuss how Braun’s
vision has evolved to fit today’s complex product environment.
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